Using ecommerce to support cancer survivors
In March 2012, I decided it was time for Stupid Cancer, the nonprofit I co-founded, to move beyond CafePress and open our own online store. We had previously been offering ... The post Using ecommerce...
View ArticleBalancing ecommerce profits with a nonprofit mission
In “Using ecommerce to support cancer survivors,” my last post, I discussed how Stupid Cancer launched an online store, and ultimately, a lifestyle brand. Since its inception in 2012, the ... The post...
View ArticleMy search for a third-party fulfillment company
I can’t help but reflect on this time last year as one of my greatest ecommerce successes. The Stupid Cancer store had rounded a corner of success that there was ... The post My search for a...
View ArticleLife after in-house fulfillment
In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had penned an agreement that satisfied...
View ArticleAdjusting to third-party fulfillment
My last two posts — “My search for a third party fulfillment company” and “Life after in-house fulfillment” — have addressed Stupid Cancer’s massive change from in-house to third-party fulfillment....
View ArticleBenefits of third-party ecommerce apps
One of the good things about being on a leading ecommerce platform — Bigcommerce, in my case — is the ability to easily connect third-party apps to your store. Apps are ... The post Benefits of...
View ArticleSlack app frees me from my desk
I’ve written about using third-party apps on my Bigcommerce store. But there are many apps that merchants can use regardless of their ecommerce platform. One of my favorites is Slack, The post Slack...
View ArticleInventory hiccups highlight 2015
As 2015 comes to a close, it is a good time for self-evaluation. Hopefully, you’ve met or exceeded your revenue goals, and come in under on the expense side. Regardless ... The post Inventory hiccups...
View ArticleOmnichannel selling: Bigcommerce, Amazon, Facebook
In my post last month, I touched on the fact that I was experimenting with omnichannel selling in 2015. If you’re not familiar, omnichannel selling is a fancy way of ... The post Omnichannel selling:...
View ArticleWhy change ecommerce platforms?
One of the best parts of being an ecommerce consultant and storeowner is corresponding with all the amazing entrepreneurs who have found their niche and disrupted it. This time of ... The post Why...
View ArticleHow to select a new ecommerce platform
In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms — from Volusion to Bigcommerce — in the fall of 2013. I made ... The post How to select a...
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